Future-Proofing Your Mobile Purse Advertising And Marketing Technique
Mobile Pocketbook Advertising
Mobile wallets, like Apple Budget and Google Pocketbook, store electronic versions of bank card, loyalty cards, occasion tickets, coupons and more. They're an invaluable client engagement tool for brand names because they're a long-term, easy-to-find, low-barrier means to link and transform.
Unlike emails or social media ads, mobile purse customer engagement passes can be continuously updated with dynamic material-- which consumers want and expect. For instance, a seller can set up an automated campaign that sends everyday offers to its mobile purse pass holders for a limited time period.
This type of targeted messaging shows you care about your most loyal customers while also driving even more purchase regularity-- an effective mix. It's a particularly efficient technique for brands that want to drive customer loyalty without having an application.